Practice Competitor Analysis
See where your practice stands against the competition.
No patient information. This tool compares practices, not patients. Never enter patient names, record numbers, dates of birth, reviews that name patients or any other patient details. Use public information about competitors only, such as their websites, maps listings and published prices. Your analysis stays in this browser and is never sent to MedRise.
Not saving. This browser is refusing to store your changes (storage full or blocked). Download a backup in step 7 before you close this page.
Saved data could not be read. It may have been damaged, so the tool started fresh and set the unreadable data aside in this browser (Clear my data removes it). If you have a backup file, restore it in step 7.
1. Your market
Who you serve and where. These feed your positioning statement in step 5.
Competitors change. Re-check at least once a year.
2. Your practice and competitors
Add the practices a new patient in your area would also consider: other independent practices, hospital-owned clinics, urgent care, retail clinics and telehealth services. Note each one's main message from its website or ads.
3. What patients compare
Turn off factors that do not matter in your market, set how much each matters to the patients you want, and add your own.
4. Score each practice
Rate each practice against what patients in your area can get: 1 poor, 2 below average, 3 average, 4 strong, 5 best in the area. Leave "?" when you do not know yet; unknowns are left out of the scores, not counted as zero. Be as honest about your own practice as about the others.
Scroll the table sideways for every practice.
5. Results
Overall standing
Weighted average of the known scores, on a 0 to 100 scale (1 = 0, 3 = 50, 5 = 100). "Known" shows how much of the weighted picture is filled in. Practices of different types compete on different things: an urgent care can outscore you overall on access alone, so read the gaps below, which count only the competitors you marked as direct.
| Practice | Score | Known | Strongest group | Weakest group |
|---|
Positioning map
Gaps and open lanes
Your score against the best competitor on each factor, most important first.
Recommended actions
Positioning statement (draft)
Edit the audience and proof in step 1. Before you use any comparison in an ad or on your website, make sure every claim is true and you can back it up: the FTC allows comparative advertising only when it is truthful and not deceptive (16 CFR 14.15), and your state licensing board may have its own advertising rules.
Messaging comparison
| Practice | Main message | Who they target | What they claim is different |
|---|
6. Competitive brief
A summary for a partners' meeting (one page for most analyses) or your marketing lead: standing, map, advantages, gaps, actions and what each practice says. Printing shows only this brief.
7. Downloads and data
Everything is stored only in this browser. The CSV has one row per factor with every practice's score; the backup file can be restored here or on another device.
Education and workflow support only. Practice Competitor Analysis organizes your own research and ratings; its scores are not market data, and it is not legal, marketing or business advice. Use public information only, and never contact competitors to share or agree on prices, wages or which patients to serve (that can break antitrust law). Check advertising claims with your counsel and your state's rules. Not for patient information. See the terms and disclaimer and privacy notice.